Go big, don’t go blind: 12 startup experts on what to do for US market expansion – and not

US expansion is an Australian startup’s dream.

As a Californian expat and founder of a 24-week US-expansion Melbourne accelerator and Silicon Valley landing pad to prepare Australian startups for the jump, and support them once they’re there, I see the attraction.

I’m not alone: 61% of Aussie startups said the US was top of their expansion plans, followed by Australia, the UK, NZ and India, according to the 2024 Startup Muster survey.

Still, according to Startup Muster 2024, the US is the second-largest customer base for Aussie startups, after Australia itself. Yet 42 per cent of startup failures stem from a lack of market demand, and Australian assumptions often misalign with US preferences, risking irrelevance. With a market that close, yet so critical to Australian startups, it’s no wonder the leap still feels daunting. Read Full Article Here. Published by Start Up Daily