11th November: Valuing Intangible Assets – Part 1 of a 2 Part Series

This is the first episode in a Two-Part Series.

In this episode, we learn how to build value through intangible assets as you scale your business.

Today, company value is primarily driven through the development of innovative intangible assets (such as data, brand, confidential information, systems and processes, customer and supplier relationships, software, code, patents, and trademarks). These assets are unique in their ability to scale exponentially, which means that deployment is not necessarily the strategy that will create the highest return on investment. Instead, higher-margin returns are increasingly owned by those who license or sell intangible assets, either instead of, or in addition to, solely deploying their technology,
product, or service.

Register for Part 1 Here