Celebrating 18 months of mYmosa: A Tale of Grit, Innovation, and Triumph

In the bustling streets of Brisbane, Australia, an audacious dream took shape during COVID in the minds of two visionary entrepreneurs, Bec Pini and Amanda Goddard as their day-to-day jobs of marketing and communications experts became null and void. Their brainchild and dream, mYmosa, emerged as a pioneering venture, drawing inspiration from the iconic mimosa cocktail, their go-to beverage during COVID times. Traditionally comprising champagne and citrus juice, the duo created a convenient, ready-to-drink version that mirrors the classic taste and effervescence. With a zest for innovation and an unwavering spirit, Bec and Amanda embarked on their journey into the male-dominated and ambiguous beverage industry.

As mYmosa celebrates its 18-month milestone, the founders reflect on the incredible journey filled with triumphs, challenges, and invaluable lessons learned. Their story is not just about crafting a premium sparkling beverage; it encapsulates the hurdles, resilience and sheer determination that propelled mYmosa to win recognition in the World Pre-Mix Drink Awards in their first year of business.

From its humble beginnings during COVID, mYmosa set out to disrupt the market and provide convenience, offering a unique blend of premium Australian sparkling wine and carefully selected natural orange juices perfectly bundled up in a can. Bec and Amanda’s commitment to quality, coupled with a relentless pursuit of excellence, became the cornerstone of their success to date.

Amidst the myriad of challenges faced by startups, the founders sought guidance from industry experts. The pivotal moment arrived when they were introduced to Trena Blair, a seasoned mentor and business strategist. Under Trena’s mentorship, Bec and Amanda have gained invaluable insights into navigating the complex terrain of entrepreneurship and building a to-market investment strategy. 

A key insight gleaned from Trena’s guidance so far is the art of adaptability. Learning to pivot strategically, aligning their vision with evolving market dynamics without compromising on their brand identity and belief structure. This flexibility and guidance proved instrumental in steering mYmosa through the sometimes tough second year of a start-up business and emerging stronger with each challenge.

mYmosa’s journey to date has been marked by numerous milestones and successes. Receiving a Bronze Medal in the WORLD PREMIX DRINK AWARDS for flavour and a Silver Medal in the WORLD PREMIX AWARDS for can design.  Winning hearts globally, mYmosa became synonymous with celebration, sophistication, and innovation.

The founders attribute their achievements to a combination of grit, intelligence, and an unyielding passion for their craft. Their ability to leverage setbacks as opportunities for growth and their willingness to embrace change became driving forces behind mYmosa’s many triumphs already within their 18 months of operation. Already available in over 40 bottle shops locally across South East Queensland and online through Dan Murphy’s & mYmosa’s own website, they are now in the next phase of their business plan which is to seek investment opportunities and grow into the national market.

Beyond crafting a delightful beverage, mYmosa’s story resonates as an inspiration for aspiring entrepreneurs worldwide. It serves as a testament to the power of perseverance, innovation, taking a risk, friendship and the transformative impact of mentorship. Bec and Amanda’s unwavering dedication, coupled with Trena’s invaluable guidance, exemplifies the potential when passion meets strategic mentorship.

As mYmosa raises a toast to its nearly two-year journey, Bec and Amanda remain committed to pushing boundaries, challenging norms, and continually evolving to meet the dynamic demands of the market. Their story stands as a testament to the indomitable spirit that fuels dreams into reality, inspiring countless others to pursue their aspirations fearlessly.

This holiday season if you live in Australia, get on the mYmosa bandwagon and support local! Order yourself a carton of Australia’s first mimosa in a can and live life like it’s bottomless! Raise a toast to Bec and Amanda who will be celebrating another year in business as female founders supported wonderful humans like Trena, CEO of FD Global Connections

You can also follow our journey on LinkedIn by clicking HERE.